Case Study: Hape boosts trust, engagement and sales with The One Off

Hape boosts sales 2x with The One Off

Hape, a toy brand shifting to a direct-to-consumer model, faced challenges with its previous website which had high bounce rates and low conversions. The brand needed a new online presence to build trust with parents and better showcase its child-centric toys. The One Off was tasked with redesigning the eCommerce website to meet these goals.

The One Off delivered a fully responsive website designed to highlight the toys and refine the customer journey. The solution enhanced imagery and copy, optimized the homepage, and created an aspirational experience. This resulted in a 3-5x increase in sessions, a rise in returning users, and a 2x sales boost across all markets, with performance reaching up to 2.5x in key regions like the UK and France.

Hape