Case Study: Gulf Marketing Group creates a sustainable retail store with The One Off

Gulf Marketing Group opens a 100% sustainable store in The Dubai Mall with The One Off

The One Off partnered with Gulf Marketing Group to address the challenge of creating the first fully sustainable retail store in The Dubai Mall. The customer needed to launch its "Make A Difference" (MAD) concept, which would stock only sustainable garments, while also combating concerns about greenwashing in a credible and authentic way.

The solution from The One Off was a modular store environment built with sustainable materials like recycled scaffold tubes and flexible plug-in shelves. This design prioritized honest communication and minimized fixed furniture to allow for maximum adaptability. The result was the successful implementation of an innovative, sustainable retail space, ensuring it was the first of its kind for Gulf Marketing Group.

Gulf Marketing Group