Case Study: GO Outdoors inspires more customers to get outdoors with The One Off

GO Outdoors defines brand mission with The One Off after £28m investment

The One Off partnered with GO Outdoors, the UK's largest specialist outdoor retailer, to address challenges with its brand positioning and store concept. The customer's stores were identified as confusing to navigate, uninspiring, and lacking clear product presentation, which created barriers to purchase. The vendor was tasked with defining a clear mission and brand values while overhauling the retail environment.

The solution involved The One Off conducting extensive stakeholder interviews and using a unique brand matrix technique to develop a new mission and set of values. This informed the creation of a new, welcoming store environment designed to be easy to shop and inspirational. The result was that GO Outdoors internally communicated the new mission and values, and its retail team adopted the store concepts as the creative direction for a new store look and feel.

GO Outdoors