Case Study: George achieves in-store impact and multichannel growth with The One Off

George grows online fashion sales 13.4% with The One Off

The customer, a major supermarket brand called George, faced the challenge of maintaining its position as the number one retailer in fast-moving clothing and home categories within a competitive landscape. To stay commercially relevant and ahead of the curve, they partnered with vendor The One Off for retail graphics services.

For over 15 years, The One Off designed and delivered comprehensive retail graphics, including in-store point-of-sale, wayfinding, and seasonal campaigns. This solution ensured customers received the right communication at the right moment, creating a more engaging shopping experience. The results were significant, with George remaining the UK's number one retailer for schoolwear and achieving a 3.5% like-for-like sales increase in Q1 2025. Online fashion sales also grew by 13.4%, reinforcing the strength of its multichannel offer and continued growth trajectory.

George