Case Study: FatFace achieves a confident, fashion-forward brand identity with The One Off

FatFace refreshes brand identity with The One Off for a younger audience

FatFace, a clothing retailer, faced declining sales and a lack of brand direction. They commissioned the vendor The One Off for a brand identity and guidelines service to elevate their brand, making it desirable for a younger audience without losing sight of its heritage.

The One Off created a new identity using three "facets" cut through the logo, referencing the brand's heritage while creating a dynamic, fashion-forward visual system. The result was a confident and bold new identity. The vendor also provided clear guidelines for internal teams on using brand assets, including type, color, and tone of voice.

FatFace