Case Study: the British Army inspires recruits with real soldier stories from The One Off

British Army showcases real soldiers through a large interactive touchscreen with The One Off

The British Army sought to inspire and educate prospective recruits by showcasing the wide range of roles and opportunities available, moving towards a more human and personable approach to recruitment than it had used previously. The vendor, The One Off, addressed this challenge by creating a human-centered interactive experience for Army Careers Centres.

The One Off conducted photo and video shoots with real soldiers to capture their personal stories and experiences. The solution was a large interactive touchscreen that allowed users to select a soldier's portrait to learn about their role and hear them discuss their career. This engaging experience successfully communicated the breadth of opportunities within the Army to prospective recruits.

British Army