Case Study: B&Q achieves clearer in-store navigation and inspiration with The One Off

B&Q simplifies in-store communications with The One Off using 3-step advice and Nice, Advice, Price

The One Off partnered with B&Q to address a challenge with the retailer's in-store customer experience. Customers found B&Q stores overwhelming and difficult to navigate, lacking the inspiration and confidence needed to choose products and undertake projects.

The solution developed by The One Off was a new communications hierarchy focused on "Nice, Advice and Price," complete with tailored tonal and graphic styles. This approach streamlined information and increased inspiration through seasonal graphics and cross-merchandised collections. As a result, B&Q's retail team adopted the new hierarchy as the creative direction for their stores' updated look and feel.

B&Q