Case Study: Stagecoach achieves greater awareness of flexible, convenient bus travel with One Voice Media

Stagecoach boosts bus travel awareness with One Voice Media's 5-influencer campaign

The customer, Stagecoach, faced the challenge of changing people's perception of bus travel in the cities of Exeter and Plymouth. The vendor, One Voice Media, was enlisted to develop a campaign using its influencer marketing service to address this brief.

One Voice Media devised an influencer campaign by partnering with five local influencers to create authentic content showcasing everyday bus travel. The solution involved providing bespoke itineraries that highlighted key messages like convenience and sustainability. The results delivered positive and credible content that expanded awareness of Stagecoach and successfully demonstrated the flexibility and convenience of bus travel.

Stagecoach