Case Study: Princesshay boosts student pre-registrations and attendance with One Voice Media

Princesshay boosts student event pre-registrations 50% with One Voice Media

One Voice Media was engaged by their long-standing client, Princesshay, to drive student attendance for a major annual shopping event called Strictly Students. The challenge was to effectively engage with the student audience in Exeter to encourage pre-registration for this after-hours event featuring music, entertainment, and discounts.

Leveraging social media and influencer marketing, One Voice Media created targeted content and collaborated with student influencers to promote the event. They also partnered with university media, key clubs, societies, and attended a fresher fair for in-person promotion. This comprehensive strategy resulted in over 3,000 pre-registrations and a significant increase in attendance, with thousands more students attending the 2024 event compared to the previous year.

Princesshay