Case Study: Devon County Council boosts care sector recruitment with One Voice Media

Devon County Council reaches 14.5 million with One Voice Media

Devon County Council's Proud to Care team faced the significant challenge of recruiting more skilled and values-driven individuals to work in adult health and social care. They engaged One Voice Media to help address this critical need through a targeted marketing and communications initiative.

One Voice Media executed a comprehensive digital marketing and PR campaign to promote a recruitment film. Their solution included paid advertising on multiple platforms, securing organic media coverage, and forming partnerships to extend the campaign's reach. The results were highly successful, generating 14.5 million digital impressions and reaching an additional 200,000 people through partnerships, with coverage on major outlets like BBC Spotlight. This success led to One Voice Media being engaged for a subsequent campaign.

Devon County Council