Case Study: Barnsley Council empowers new mums to breastfeed with One Studio’s multi-channel campaign

Barnsley Council boosts breastfeeding support across social, web and Barnsley with One Studio

One Studio worked with Barnsley Council to address the challenge of empowering new mothers to breastfeed their babies. The council needed to change the narrative around breastfeeding and address common misconceptions to provide better support for residents.

The solution involved One Studio creating a multi-channel campaign, which included developing creative concepts, scripting and directing video shoots, and designing strong graphics. The campaign featured print ads, posters, social media templates, and banners that were deployed across Barnsley. The work successfully increased community support, with mothers feeling more empowered, leading to a noted uptick in breastfeeding rates as a direct result of One Studio's efforts.

Barnsley Council