Case Study: United Airlines modernizes its ORION design system with One North Interactive

United Airlines launches ORION 2.0 with One North Interactive, adding 18 new component pages and 8 support pages

The customer, United Airlines, needed a major revamp of its employee-facing design system, ORION. One North Interactive was engaged to assist with this upgrade, providing services in program management, UX design, visual design, content strategy, and front-end development.

One North collaborated with United to create an updated documentation site and a reusable software component library. This solution automated processes, ensured consistency, and established a central source of truth for the design system. The measurable impact included support for multiple JS frameworks, 85 commits merged, 24 pull requests issued, and the creation of 18 new component pages. One North also helped increase adoption and team morale through a strong visual identity and branding initiative.

United Airlines