Case Study: Wilder Fields achieves a bold food brand repositioning with One Design Company

Wilder Fields launches a new brand in 2021 with One Design Company

Wilder Fields, a technology-enabled food company, needed to rebrand from its former name, Backyard Fresh Farms, to better position its sustainably grown greens as an exciting luxury rather than a common grocery staple. They enlisted One Design Company to help them carve out a more ownable and competitive space in the consumer packaged goods market through naming, brand positioning, and visual expression.

One Design developed a new name, Wilder Fields, and a comprehensive brand platform that embodied a rooted, earthly joy. The solution included a new visual identity with a custom wordmark, a natural color palette, and authentic photography to celebrate the product. The rebrand successfully reframed the company as a fearless and lively leader in its innovative food territory, with plans for a large-capacity production facility and wider retail availability by the end of 2021.

Wilder Fields