Case Study: Watermelon Pictures elevates underrepresented voices with a bilingual brand identity from One Design Company

Watermelon Pictures named a Fast Company Innovation by Design finalist with One Design Company

Watermelon Pictures, a film production and distribution company focused on elevating underrepresented voices in cinema, faced the challenge of building a globally resonant brand that could connect across cultures without diluting its Palestinian identity. To address this, they partnered with vendor One Design Company, which provided services in brand positioning and visual and verbal expression.

One Design Company, in collaboration with Field of Practice, developed a unique bilingual identity system that treated Arabic and English as equal carriers of meaning. The solution included a flexible visual system inspired by travel stamps and Palestinian diaspora experiences, ensuring the brand remained culturally rooted. Following its debut, the brand system proved highly effective and adaptable, helping Watermelon Pictures expand its film slate and strengthen its presence across festival circuits and distribution channels. The work was recognized as a finalist in the 2026 Fast Company Innovation by Design Awards.

Watermelon Pictures