Case Study: Valo Health creates a bold biotech brand with One Design Company

Valo Health launches its brand 12 months after inception with One Design Company

The customer, Valo Health (formerly Integral Health), was a new healthcare technology startup founded to accelerate drug discovery and reinvent the healthcare ecosystem. Their challenge was to develop a complete brand identity, including positioning, naming, and visual expression, that was radically different from anything else in biotechnology and could support their ambitious growth plans. They partnered with the vendor, One Design Company, to achieve this.

One Design Company delivered a comprehensive solution, leading the positioning strategy, naming, and visual identity development. They created the name "Valo," a symbol of hope and brilliance, and designed a minimalistic visual system featuring a "lens" logomark to represent the company's clarity of vision. The resulting brand was launched successfully 12 months after the company's inception, receiving high praise for its unique and humanized approach to the tech and pharma sectors.

Valo Health