Case Study: Tortoise Supper Club finds its brand north star with One Design Company

Tortoise Supper Club finds its north star in 2 weeks with One Design Company

Tortoise Supper Club, a family-owned restaurant in Chicago, faced a challenge as its owners lacked a shared understanding of their brand's core identity, causing them to lose strategic direction. To address this, they engaged One Design Company for a comprehensive solution including brand strategy, visual identity, and brand tactics to help them rediscover their purpose.

One Design implemented a research-driven process involving staff interviews, customer research, and competitive analysis. This led to a new brand positioning as a metropolitan supper club, supported by a new visual identity system, tagline, and messaging. The result was a thriving business that consistently met its goals for increasing weekday diners, giving the restaurant a clear north star for future success.

Tortoise Supper Club