Case Study: The Ruby Company strengthens its brand and website with One Design Company

The Ruby Company launches a new brand and website with One Design Company in 1966

The Ruby Company, a major produce supplier, faced the challenge of updating its outdated brand to reflect a new era of leadership and stand out in a competitive marketplace dominated by generic, earthy aesthetics. They engaged One Design Company for a comprehensive rebranding effort that included brand positioning, naming, and a new digital experience.

One Design Company developed a bold new brand identity that deliberately moved away from industry clichés, instead drawing inspiration from a hardworking, blue-collar ethos. This included renaming the company from Ruby Robinson Produce to The Ruby Company and creating a confident visual and verbal expression. The solution was capped with a new, highly transparent website that details product sourcing, which One Design Company built to work as hard as the client's own team.

The Ruby Company