Case Study: Saint Kate, the Arts Hotel celebrates Milwaukee’s creative community with One Design Company

Saint Kate, the Arts Hotel launches in 12 months with One Design Company

Saint Kate, the Arts Hotel, faced the challenge of defining and launching a unique concept: a hotel that functioned as a dynamic arts venue and a platform for Milwaukee's creative community, rather than a traditional hotel with a static gallery. They partnered with One Design Company, which provided services including brand research, positioning, naming, and visual and experience design to bring this new vision to life.

One Design Company developed a flexible brand identity and operational principles for Saint Kate, designed to constantly evolve and celebrate artistic expression. The solution included a comprehensive visual system and a community-focused launch strategy, resulting in a hotel that redefines the guest experience by actively engaging visitors and locals in the creative process. The vendor successfully established Saint Kate as a cultural hub that bridges communities and supports both emerging and established artists.