Case Study: Optimas achieves a global brand launch with One Design Company

Optimas launches a global brand program in 2 months with One Design Company

Optimas, a newly formed company resulting from the acquisition of Anixter International's fasteners division, faced the challenge of launching a comprehensive global brand with only a new name. They needed to excite their team, instill customer confidence, and support growth. They engaged One Design Company for a complete branding program including brand positioning, visual and verbal expression, and digital experience.

One Design Company first developed a positioning strategy and core brand elements within a tight two-month deadline for the launch. Over the following sixteen months, they implemented the full brand ecosystem, which included sales materials, environmental graphics, tradeshow design, motion work, and advertising. The new brand provided Optimas with the power to excel, opening doors to new opportunities.

Optimas