Case Study: Merz Apothecary modernizes Smallflower to compete online with One Design Company

Merz Apothecary modernizes Smallflower for 15,000+ products with One Design Company

Merz Apothecary, a beloved Chicago-based purveyor of health and beauty products, faced the challenge of modernizing its aging website, Smallflower.com, to compete with major online retailers. The company engaged One Design Company to help translate its renowned in-store expertise and product discovery experience into a functional and competitive digital e-commerce platform.

One Design Company conducted extensive user research to understand the needs of Smallflower's customers, concluding that the website should prioritize utility and product validation over replicating the in-store experience. The solution included redesigning product pages with immersive photography, creating a value-based tagging system, and implementing a sophisticated search tool with detailed filters. The vendor also modernized the brand's visual identity. The updated UX and streamlined checkout were designed to help users navigate over 15,000 products, building trust and simplifying the online purchase process.

Merz Apothecary