Case Study: Lange achieves a unified, future-ready brand with One Design Company

LANGE consolidates 3 websites into one with One Design Company

The customer, LANGE (formerly the Tom Lange Family of Companies), was a long-standing produce industry legend facing challenges from market consolidation and a changing workforce. Their main issue was that customers and peers were unaware of the full breadth of their services as a full-service supply chain provider. One Design Company was hired to conduct research and provide brand strategy and positioning to address this confusion.

One Design Company repositioned and rebranded the company, consolidating three separate business units under the new parent brand, Lange. They developed a new logo, visual identity, and a "Get More" tagline, then implemented this across a unified website and a comprehensive launch campaign for a major industry trade show. The new brand successfully provided internal alignment, clarified the company's offerings, and positioned Lange as a strategic partner for the future.

LANGE