Case Study: Kleinschmidt achieves a refreshed brand and digital strategy with One Design Company

Kleinschmidt builds essential connections with One Design Company after 100+ years of innovation

Kleinschmidt, a data integration pioneer with over a century of history, was losing ground to West Coast tech giants in the battle for new customers and top talent. Their mission-critical challenge was to refocus their brand, amplify their narrative, and reinvigorate their culture. They partnered with One Design Company for a comprehensive brand positioning and design strategy to address this.

One Design Company developed a bold new design and communication strategy that celebrated Kleinschmidt's industrial heritage while positioning it for the future. The solution included a new brand line, "Building Essential Connections," a comprehensive visual language, and a new website as the backbone of a customer acquisition strategy. This program successfully differentiated the company, de-commoditized its offerings, and allowed it to connect more deeply with customers, team members, and new recruits, securing its position at the forefront of innovation.

Kleinschmidt