Case Study: iSee launches a differentiated autonomous driving brand with One Design Company

iSee launches a differentiated autonomous driving brand with One Design Company in 2021

The customer, iSee, is a tech innovator incubated at MIT that develops advanced autonomous driving systems for unpredictable environments like commercial shipping yards. They needed to announce their innovative AI-powered solution to the world and engaged One Design Company to create a differentiated brand for their launch.

One Design Company developed a comprehensive brand identity for iSee, including brand positioning, verbal expression, and visual expression. The solution included a logo and design system that blended industrial and tech aesthetics, a new website with custom illustrations and animations, and a full visual identity. This successfully launched iSee's game-changing technology to the world, articulating their impact on the logistics sector and the future of automation.

iSee