Case Study: Grand Rapids Art Museum enhances accessibility and engagement with One Design Company

Grand Rapids Art Museum launches a scalable digital experience for 5,000+ artifacts with One Design Company

The Grand Rapids Art Museum (GRAM) worked with One Design Company to create a rich digital experience that would embody the welcoming and accessible nature of its physical space. The challenge was to design a user-focused website that would make its extensive collections and programming easily explorable for all visitors.

One Design Company designed a content-first website built on a flexible CMS. The solution simplified visitor journeys with intuitive organization, highlighted events on the homepage, and made the art collection more accessible through virtual tours and artist videos. The new site successfully extends an inclusive invitation to the community, and One Design continues to host and support the website for future growth.

Grand Rapids Art Museum