Case Study: Flexe achieves a differentiated logistics brand with One Design Company

Flexe rebrands for 250 employees with One Design Company

Flexe, a logistics industry innovator, faced the challenge of being perceived as just an on-demand warehousing company despite being a technology-driven leader. They partnered with One Design Company to undertake a comprehensive rebranding initiative that would more accurately position them as the tech-forward disrupter they are.

One Design Company developed a new brand identity for Flexe, which included a new logo, a sophisticated color palette, and a design system inspired by technical diagrams to represent the intersection of logistics and technology. This new visual and verbal identity was brought to life on a dynamic website designed to convey thought leadership and data. The rebrand was successfully launched internally and externally, resulting in a differentiated and extensible brand that Flexe's team embraced and uses to continue its industry growth.

Flexe