Case Study: Arts Workers United builds a mobilizing civic brand with One Design Company

Arts Workers United builds a full design system with One Design Company

Arts Workers United (awu), a social welfare organization for arts professionals, needed a mobilizing brand identity to be taken seriously by legislators and to resonate with a diverse community of arts workers. They partnered with One Design Company, which provided visual and verbal expression services to craft a brand that could push against preconceived notions and unify different audiences.

One Design Company created a modern identity system that harkened back to historic labor movement imagery, including a core seal and a custom monogram. The solution included a versatile color palette for different tones and content tools that married economic statistics with impactful statements. The new brand provided Arts Workers United with a full visual vocabulary to powerfully communicate its mission and further its legislative efforts.

Arts Workers United (awu)