Case Study: Al. Neyer rebrands as Merus with One Design Company

Al. Neyer rebrands in 130 years of legacy with One Design Company

One Design Company helped Al. Neyer, a 130-year-old commercial real estate design-build firm, overcome a significant challenge. The company had evolved into a national, employee-owned enterprise, but its outdated name, brand, and website no longer reflected its modern identity, hindering its ability to attract top talent and clients while honoring its long heritage.

The solution from One Design Company included developing a new brand positioning, visual and verbal identity, and a new website. They created the new name "Merus" and a comprehensive brand launch strategy to ensure successful internal and external adoption. The result was a celebrated rebrand that won over stakeholders, successfully navigated change management, and equipped Merus with a cohesive new identity to fuel its future growth.

Al. Neyer