Case Study: Senturus boosts web engagement and consulting bookings with One Degree Brand Chemistry

Senturus boosts consulting bookings by 25% with One Degree Brand Chemistry

Senturus, a mid-size data analytics consultancy, faced the challenge of opening doors to new business. Despite having the expertise to compete with giants like IBM, their brand image and messaging were not effective at generating initial meetings. The vendor, One Degree Brand Chemistry, was engaged to address this challenge and help position Senturus as a credible industry player.

One Degree Brand Chemistry developed a new brand identity for Senturus centered on the theme of "clarity out of chaos." The solution included a new logo, updated business materials, and a completely rebuilt website with an integrated e-commerce engine for training sales. This new branding led to a 22.5% increase in all web engagement metrics and, more importantly, a 25% increase in total consulting bookings for Senturus.

Senturus