Case Study: Mediterraneo achieves a 6-month project backlog with One Degree Brand Chemistry

Mediterraneo builds a 6-month project backlog with One Degree Brand Chemistry

Mediterraneo, a family-owned kitchen and bath design and construction company in northern California, faced a challenge to redefine its identity after new ownership took over. The leadership needed to decide whether to focus on construction or continue with design services. One Degree Brand Chemistry was engaged to conduct research and help strategize the company's new direction.

One Degree Brand Chemistry recommended a subtle but powerful rebrand, removing the ampersand from "Design & Build" to position Mediterraneo as "design builders." This was supported by a complete visual overhaul, including a new website and branded materials. The solution led to immediate brand recognition and, within months, a consistent six-month backlog of projects, allowing Mediterraneo to be selective with high-value opportunities.

Mediterraneo