Case Study: Maze Health achieves 20-30% more new patient appointments with One Degree Brand Chemistry

Maze Health boosts new patient appointments 20–30% with One Degree Brand Chemistry

The customer, Maze Health, engaged the vendor One Degree Brand Chemistry for a rebranding project. Their initial challenge was rebranding a single medical practice unit, but the discovery of multiple distinct divisions presented an opportunity to create a unified, holistic brand identity for the entire group.

One Degree Brand Chemistry designed a new lyrical marque and comprehensive brand system to unify the separate medical divisions. The solution included new brand materials, websites, collateral, advertising, and a custom HIPAA-compliant workflow system. As a result, each division saw a direct and steady increase in new patient appointments of 20-30% after launching the new brand, alongside improved website engagement and enrollment conversions.

Maze Health