Case Study: Leeds Community Healthcare Trust boosts NHS nursing recruitment with One Black Bear

Leeds Community Healthcare Trust boosts NHS recruitment with One Black Bear after 12 months of no takers

The customer, Leeds Community Healthcare Trust, faced a significant challenge in recruiting nurses for its community nursing, special services, and 0-19 departments. After twelve months of unsuccessful advertising using traditional methods, the Trust approached vendor One Black Bear for a solution.

One Black Bear implemented a targeted social media advertising campaign featuring video, imagery, and tailored content. The solution used three distinct campaign hashtags—#ItStartsHere, #ThisIsCaring, and #WhereCareComesFirst—to reach specific nursing audiences. The campaign successfully reached thousands of people and resulted in a measurable number of applications and new nurse appointments for the Trust.

Leeds Community Healthcare Trust