Case Study: Zip Water UK elevates its residential brand with One Agency

Zip Water UK launches a 21-page residential microsite in weeks with One Agency

Zip Water UK, a provider of drinking water systems, sought to re-establish its HydroTap as the luxury choice for the residential market. They tasked their long-term marketing partner, OneAgency, with relaunching the brand's residential proposition to an affluent consumer audience with high expectations for brand experience.

OneAgency executed a comprehensive rebrand, developing a new luxurious visual identity with updated fonts and a color palette, a refreshed tone of voice, and a library of premium video content. The vendor built a new, visually extravagant microsite on WIX and created a high-end printed lookbook. This integrated solution provided a consistent and elevated customer experience across all touchpoints, successfully positioning Zip Water UK as a leader in the luxury home appliance sector.

Zip Water UK