Case Study: Mattressman secures a national Vispring contract with OneAgency

MattressMan secures national Vispring contract after a 6-week campaign with One Agency

Mattressman, a major UK online mattress retailer, faced the challenge of launching the exclusive Vispring mattress brand in its flagship showroom. To secure a national contract with the luxury manufacturer, Mattressman needed a marketing campaign that would align with Vispring's premium heritage and values without alienating its own value-focused customer base. They enlisted OneAgency to craft a strategy that would elevate their brand perception and prove they could operate in the high-end market.

OneAgency developed a refined, multi-channel campaign that blended heritage storytelling with modern luxury. The solution included elegant print, digital creative, direct mail, targeted social media ads, a bespoke landing page, and in-store materials, all designed with a restrained and luxurious visual language. The campaign was a success, fundamentally changing perceptions of the Mattressman brand. Most importantly, Vispring was impressed and awarded Mattressman the national contract, allowing them to sell the mattresses online. OneAgency's work unlocked a new, premium chapter in Mattressman's growth.

MattressMan