Case Study: Lyreco boosts UK lead generation and capsule sales with OneAgency

Lyreco boosts leads 22% and raises conversion from 0.75% to 3% with One Agency

The customer, Lyreco, partnered with Nestlé to distribute Nespresso Professional products but faced challenges generating leads in the UK due to the pandemic and a phone-based sales approach. They approached One Agency to help them increase capsule sales by developing a new digital strategy.

One Agency built a UK-specific website focused on lead generation and implemented a digital marketing campaign using social media and PPC. This solution successfully generated an average of over 77 leads per month. Through optimization, One Agency achieved a 22% reduction in cost per acquisition and increased the website's conversion rate from 0.75% to over 3%.

Lyreco