Case Study: Keyline strengthens its position as a sustainable drainage thought leader with OneAgency

Keyline drives 113,774 LinkedIn impressions with One Agency

Keyline, a civil engineering specialist, faced the challenge of raising awareness about the significant but overlooked issue of road runoff pollution. They turned to OneAgency to help them establish themselves as a thought leader and drive collaboration across the sector using a campaign that included events, content, and PR.

OneAgency executed a multi-faceted solution, beginning with a roundtable event that gathered industry experts. The insights from this event were used to create a comprehensive whitepaper, which was promoted through a targeted digital marketing campaign. The results were highly successful, with the whitepaper receiving 90 downloads from key prospects and the LinkedIn campaign achieving 113,774 impressions. This effort secured significant media coverage and firmly positioned Keyline as an essential voice on sustainable drainage solutions.

Keyline