Case Study: Chantry Place boosts followers, views and footfall with OneAgency’s social-first marketing

Chantry Place grows 46,000 social followers in 8 months with One Agency

The customer, Chantry Place, a shopping center, faced the challenge of increasing its brand awareness, reaching a broader audience, and making its full offerings known after research revealed many were unaware of them. They partnered with the vendor OneAgency for a full-service marketing solution that included branding, social media, PR, and events to address these goals.

OneAgency implemented a social media-first strategy, shifting the budget from traditional advertising to paid and organic content on platforms like Facebook, Instagram, and TikTok. This new approach included community-focused content, influencer collaborations, and a major competition for the center's 20th anniversary. The results were significant, with OneAgency delivering over 46,000 new social followers, 28 million social media views, a 50% increase in website traffic, and consistent year-on-year growth in footfall.

Chantry Place