Case Study: Kayali Perfumes boosts brand awareness across the UK and Europe with One Agency Media

Kayali Perfumes drives 120,567,262 impressions in France with One Agency Media

Kayali Perfumes, a brand under beauty giant HUDA, partnered with One Agency Media on an out-of-home (OOH) media campaign. The challenge was to build significant brand awareness and reach their target audience across the United Kingdom, France, and the Netherlands, ensuring customers knew about the perfumes and where to purchase them.

One Agency Media planned and booked a multi-format OOH campaign targeting high-footfall city centers and shopping areas. The solution utilized dynamic digital formats like 6-sheets and Mvision in the UK, alongside roadside 6-sheets in Europe. This strategy delivered exceptional results, vastly exceeding planned impressions with over 8 million in Liverpool and over 120 million in France, successfully meeting the campaign's goals for One Agency Media.

Kayali Perfumes