Case Study: Charlotte Tilbury celebrates Flawless product launch with One Agency Media

Charlotte Tilbury celebrates Airbrush Flawless launch with One Agency Media across 9 European locations in 39 days

Charlotte Tilbury, a beauty brand, approached One Agency Media seeking an innovative way to celebrate the launch of their new ‘Airbrush Flawless Lip Blur’ product and promote their ‘Airbrush Flawless Skin’ line. Their challenge was to create a dynamic and magical marketing campaign that would capture attention across Europe.

One Agency Media designed and executed a European tour for the brand, taking an Airstream through nine major locations. The solution involved a 39-day campaign full of immersive activations that traveled over 6,230 miles. The campaign secured significant exposure and coverage in major industry publications. One Agency Media successfully delivered a high-standard campaign that exceeded the agreed impressions through optimization and negotiations.

Charlotte Tilbury