Case Study: Kaiian Company becomes a leading taxi business in Saudi Arabia with Onde Platform

How to make a young, app-based taxi business reach the top and become a market leader in a traditional country? Kaiian, the company from Saudi Arabia, shares expertise

The customer, Kaiian Company, a taxi company in Saudi Arabia, faced the challenge of entering a market dominated by Uber and Careem. Their initial plan to outsource the development of a custom ride-hailing app was failing, preventing them from launching a service that needed to be more affordable and reliable than its competitors. They turned to the vendor, Onde, to implement a white-label solution, the Onde Platform, to quickly launch a fully branded application.

The Onde solution provided the customized technology needed for Kaiian to streamline its launch and focus on growth. By leveraging the platform's flexibility to create adaptive driver plans and fares, and by implementing a savvy marketing strategy targeting specific social media channels, Kaiian grew from an initial fleet of 18 cars to making 4000-5000 trips per day, becoming a leading taxi company in Saudi Arabia. The success with Onde's platform has now positioned them to expand into major cities like Riyadh and Mecca.

Kaiian Company

Bader ALarjani

Founder