Case Study: OTaxi survives the pandemic and strengthens its brand with Onde Platform

How to keep your ride-hailing app afloat through the pandemic

OTaxi, a ride-hailing company in Oman, faced a severe threat to its business when the COVID-19 pandemic caused a 60% drop in operations and negative cash flow. To survive, they needed to build resilience. Prior to the crisis, they had worked with vendor Onde on a marketing campaign using the Onde Platform to grow their user base and differentiate their brand from a major multinational competitor.

The pre-pandemic solution from Onde involved a multi-channel digital advertising campaign and App Store Optimization, which successfully generated extra revenue for OTaxi. This revenue was set aside and served as a crucial financial airbag, allowing OTaxi to cover expenses during the lockdown. Furthermore, Onde helped OTaxi reshape its brand identity. The measurable results included OTaxi becoming the number one taxi app in Oman, processing over 90,000 lifts per month after surviving the crisis.

OTaxi

Harith Maqbali

Founder