Case Study: Zurich Insurance UK monitors AI search activity with Oncrawl

Zurich Insurance UK saves time with Oncrawl’s AI search reports and monitoring

Zurich Insurance UK recognized that the rise of AI-powered search engines posed a challenge, as their traditional analytics could not track how AI bots like ChatGPT interacted with their website. They needed visibility into this activity to ensure the accuracy of citations and manage resource utilization. To address this, they turned to the vendor Oncrawl and its AI bot monitoring capabilities.

By implementing Oncrawl's solution, which utilized log file analysis and a dedicated dashboard, the Zurich team gained comprehensive visibility into different categories of AI bot behavior. Oncrawl enabled them to see which content the bots accessed and cross-reference this activity with search impressions. The Search Marketing Manager stated that Oncrawl saved significant time by providing critical insights and allowing them to flag issues missed by traditional analytics, leading to more effective technical and content improvements.

Zurich Insurance UK