Case Study: Zurich Insurance UK improves website quality and SEO monitoring with Oncrawl

Zurich Insurance UK reduces technical SEO issues by 58% with Oncrawl

Zurich Insurance UK, a major insurance provider, faced the challenge of maintaining consistent website quality across its 10 different websites, which were split across two platforms and constantly undergoing site migrations. Their Search Marketing team needed a way to effectively monitor site quality before and after these migrations, so they turned to Oncrawl and its log file analysis and crawl over crawl features.

Oncrawl provided the solution by facilitating Zurich's site monitoring process, enabling them to easily test and report on the effects of website releases. This allowed the team to obtain actionable insights aligned with business priorities. As a result, Zurich saw a 23% increase in 'good' pages based on Core Web Vitals, a 12% decrease in Largest Contentful Paint (LCP), and a 58% reduction in technical SEO issues, significantly improving user experience and maintaining search visibility.

Zurich Insurance UK