Case Study: Unilever boosts organic performance for its recipe platform with Oncrawl

Unilever boosts clicks 195% with Oncrawl

Unilever's recipe platform, Yemekte Keyif Var, faced intense competition and needed to improve its organic visibility through high-quality content. To address this challenge, GroupM Turkey partnered with Oncrawl to use its technical SEO and content analysis tools to uncover technical issues and identify content opportunities.

Using Oncrawl, the team diagnosed and fixed indexing problems, unoptimized titles, and thin content. The solution enabled them to leverage seasonality and create powerful content pages. This work, implemented by Oncrawl, resulted in a 195% increase in clicks and a 342% growth in impressions for the platform.

Unilever