Case Study: Tutorfair achieves improved rankings, organic traffic and sales with OnCrawl

Tutorfair - Customer Case Study

Tutorfair, a UK tutoring marketplace founded in 2012, was struggling in 2017 with stagnant rankings, organic visits and sales despite a rapidly growing site. They brought in SEO consultant Omi Sido, who used Oncrawl’s combined crawl-and-log analysis (Oncrawl Crawl x Logs Report) to diagnose crawl‑budget waste, massive site structure issues and a large number of orphan and low‑value pages.

Using Oncrawl, Omi uncovered over 500,000 pages with 149,634 orphan pages (2,732 active) and found that ~3,000 orphan pages were generating roughly 17,046 SEO visits (about 37% of organic traffic). He reworked internal linking, canonicalization and site architecture and removed roughly 60% of low‑value pages. Within six months Tutorfair saw immediate, measurable improvements — increased sessions year‑over‑year, more pages in SERPs and a significant rise in transactions and organic visits — results attributed to the Oncrawl‑driven audit and fixes.

Tutorfair

Omi Sido

Senior Technical Search Engine Optimization