Case Study: Brainly achieves stakeholder buy-in and improved organic search performance with OnCrawl

Telling The Right Story to Get C-Level, Product Owners, and Engineers on Board for SEO Projects

Brainly, the global e‑learning community with ~200M monthly users, faced an SEO bottleneck: legacy profile pages were consuming internal links and Googlebot attention, diluting the ranking power of high‑value question pages. To diagnose and quantify the issue, Brainly used Oncrawl’s log‑analysis and crawl/crawl‑data cross‑analysis capabilities to show how internal linking and crawl distribution were disadvantaging question pages.

Using Oncrawl’s reports and visualizations, Murat Yatağan secured stakeholder buy‑in and guided a small engineering change to reallocate internal links toward question pages. The work produced measurable gains: average InRank for question pages rose by over 20%, question page crawl rates increased 30–40%, 90% of questions moved up in site depth (from 8th–9th to 3rd–4th), and Brainly overdelivered on forecasted monthly unique user growth by ~30%, while also unlocking C‑level support for future SEO projects.

Brainly

Murat Yatağan

Vice President of Growth