Case Study: RegionsJob achieves improved website ROI through internal-link optimization with OnCrawl

Optimizing Links to Improve Pages With the Greatest ROI

RegionsJob, a leading French employment site in the HelloWork network, faced a complex SEO challenge: improve the website’s ROI by reshaping internal linking across 30+ interconnected sites while managing 70,000 short-lived job pages and a constrained crawl budget. To measure and guide changes, Head of SEO Fabien Bougault worked with OnCrawl, using features such as InRank, InRank Flow visualizations, Data Ingestion, and Crawl‑over‑Crawl to plan, audit, and iterate link and template changes safely.

Working in two‑week iterations, OnCrawl helped RegionsJob clean incoming/outgoing/internal links, segment and prioritize page groups, implement cascading sitemaps and template changes, and validate each change with custom dashboards and crawl comparisons. The result: priority pages gained more internal links and higher crawl frequency, global conversions rose by 79%, many category conversions doubled or more (e.g., Emploi métier +217%, Emploi ville +112%), expired offer pages stayed useful for long‑tail traffic and conversions, and reporting moved from Excel to automated OnCrawl dashboards.

RegionsJob

Fabien Bougault

Head of Search Engine Optimization