Case Study: Opirata recovers organic search visibility after a Google penalty with OnCrawl

Opirata - Customer Case Study

Opirata, an e‑commerce company transitioning from optical storage to custom PC services, faced a traffic-and-conversion setback after a 2018 Google core update that exposed a poor mobile UX and an outdated CMS. To support a planned responsive redesign, large URL changes and other technical fixes, Opirata selected OnCrawl — an enterprise SEO data platform with a crawler and log analyzer — to gain visibility into how Googlebot would interact with the new site and to guide the migration.

Using OnCrawl’s crawl reports, SEO Impact reports, Data Explorer and log analysis, Opirata segmented the site, fixed 404s, removed internal redirects, cleaned the sitemap, optimized product ordering and pagination, and obfuscated hundreds of thousands of non‑valuable links. With OnCrawl monitoring they eliminated sitemap/redirect issues and tuned crawl budget, leading to measurable gains: mobile/tablet conversion rate +41%, mobile/tablet revenue up over 250% (with 10% less traffic), priority product rankings +≈10%, and a cleaner technical footprint that drove improved overall revenue.

Opirata

Álex Rodríguez Ruibal

Search Engine Optimization & Digital Marketing Manager