Case Study: Omio improves website quality and SEO efficiency with Oncrawl

Omio improves website quality with Oncrawl, reducing orphan pages from 28% to 0.7%

Omio, a global transport platform, faced a challenge in managing the quality of its extensive website, which spanned over 30 domains and 1.4 million landing pages. Basic technical SEO audits were no longer effective for monitoring and auditing at this scale, so they turned to the vendor Oncrawl for a crawler-based monitoring solution.

Using Oncrawl, Omio was able to conduct frequent crawls to better gauge their website's quality. This solution helped them optimize 500,000 pages and drastically reduce their orphan page rate from 28% to 0.7%. Furthermore, Oncrawl’s log analyzer doubled the efficiency of their SEO team's learning and training activities by making it easier to detect relevant log changes.

Omio