Case Study: Manageo maximizes crawl budget and improves indexation with Oncrawl

Manageo - Customer Case Study

Manageo, the French DATACTIVATION leader behind manageo.fr (about 25M URLs and ~1M SEO visits per month), faced a risky website redesign and migration that could disrupt organic visibility. With millions of indexed pages and complex long-tail queries, Manageo needed to understand how Google saw the site and increase crawl budget for strategic pages — so they adopted Oncrawl’s crawl and log-analysis solution to map site structure and monitor bot behaviour.

Oncrawl performed full crawls, log monitoring, Custom Fields segmentation and duplicate-content detection, enabling Manageo to rework internal linking, sitemaps, redirects and URL structure during the redesign. As a result, Manageo prevented Google from getting lost in 3.5 million deindexed pages, removed millions of parameter URLs, reclaimed over 30% of wasted crawl budget, and substantially increased useful indexed pages and crawl frequency between Jan 2016 and Jan 2018, preserving and growing organic visibility.

Manageo

Philippe Laine

Head of Search Engine Optimization