Case Study: IKEA Turkey boosts non-branded organic traffic with Oncrawl

IKEA Turkey boosts non-branded organic traffic 115% with Oncrawl

IKEA Turkey faced the challenge of executing a large-scale site migration involving over 70,000 pages while also aiming to increase its non-branded organic traffic. To address this, they worked with their agency, GroupM Turkey, who utilized the Oncrawl SEO platform for in-depth technical audits and strategic planning.

Using Oncrawl's crawl-over-crawl feature to structure the migration plan and track changes, the team successfully facilitated the site migration and ran a campaign for non-branded keywords. The solution implemented with Oncrawl delivered significant results, including a 115% boost in non-branded organic traffic and a 252% increase in non-branded organic impressions.

IKEA Turkey